EMPLOYMENT HISTORY
Pearson Online Learning | Sr. Content Specialist | 02.16 – current
      
  • Supports professional development of all copy team members.
  • Serves as a team leader and assistant to the Copy Manager.
  • Creating content for a variety of digital assets including SEO pages, landing pages, paid search and social ads (static and animated), web banners (static and animated), one-sheets, brochures, emails (individual and series), radio and video scripts, and infographics (static and animated).
  • Supports company and team initiatives including competitive reviews/audits, identifying program differentiators, and creating resources that outline best practices for effective multi-channel content.
  • Helped build/improve team and departmental processes to improve workload distribution and overall efficiency.
  • Continuing education efforts including UX writing, microcopy, design thinking, virtual work environments, digital collaboration, and developing technologies and media.
  • Member of the Digital Culture Initiative, the DEI&A team for POLS Creative Services, and a Global Pearson Innovation Project 'Tiger Team'.
 
EH Automotive Group | Copywriter & Art Director | 10.15 - 02.16
  • Responsible for copy and art direction of various assets for 8 car dealerships across the southeast, including blog posts, banner ads, billboards, emails, web copy, and pitch decks.
  • Supported on-boarding and professional development of all team members.
 
Erwin Penland | Sr. Copywriter | 7.12 - 12.14
  • Primary account Verizon Sponsorships: Creating content for various digital, print, radio, and experiential assets promoting Verizon’s sponsorships of NFL, NHL, NBA, and Indy Car teams. This also included direct oversight of video shoots and radio recording sessions.
  • Secondary accounts Sears Automotive, ScanSource, and General Motors: Creating content for promotional videos, in-store marketing materials, direct mail, radio, self-service marketing portals, experiential packages, and other digital and print marketing assets.
 
Erwin Penland | Copywriter | 1.11 - 7.12
  • Primary account Verizon Sponsorships: Creating content for various digital, print, radio, and experiential assets promoting Verizon’s sponsorships of NFL, NHL, NBA, and Indy Car teams.
  • Secondary accounts ScanSource and the Greenville Drive: Creating content for experiential packages, out-of-home, direct mail, web assets, radio, email, video, animated assets, and more.
 
Erwin Penland | Jr. Copywriter | 11.09 - 12.10
After interviewing for a Sr. Design position, then-Creative Director Andy Mendelsohn, convinced me to accept a Jr. Copywriter position after reviewing the copy within my design portfolio and my cover letter. If you’re interested in the full story, feel free to ask me anytime, but for resume purposes, I’ll move on to my responsibilities as a Jr. Copywriter.
  • Primary account Denny’s: Naming pancake platters & new hamburger offerings, as well as creating copy for a variety of marketing materials.
  • Secondary accounts ScanSource, Verizon and Greenville Drive (minor league baseball) projects.
 
Gulfstream Aerospace| Interactive Marketing Dept. Intern. | 08.08 -05.09
  • Website maintenance and creation of various online advertisements.
  • Programs used: Dreamweaver, Flash and Photoshop.
 
ASA1931 | Graphic Designer | Art Director | 12.06 - 07.07
  • Accounts serviced include: Beazer Homes, Patricia Resorts, Technical College of the Low Country, and several local restaurants.
  • Responsible for concept creation, layout, client presentations, and supervision of the production process of brochures, ads, billboards, environmental signage, newsletters, and flyers.
 
EDUCATION
Savannah College of Art and Design
M. F.A. Advertising Design 2009
     Gulfstream Aerospace Interactive Marketing Internship
     08.08 - 05.09

Savannah College of Art and Design
B. F.A. Graphic Design 2002
​

AWARDS
2013 Silver Regional Addy - Website
ScanSource & Motorola | Bootcamp Promotion 

2013 Silver Local Addy - Website
ScanSource & Motorola | Bootcamp Promotion 

2011 Gold Addy - Direct Mail 
ScanSource & Motorola

2011 Gold Addy - Elements/Special Effects
Verizon | Lakers SuperFan Sweepstakes
                      
2011 Silver Addy - Interactive/Microsite
 Verizon | Lakers SuperFan Sweepstakes
                         


SUMMARY
​MULTI-CHANNEL SENIOR COPYWRITER

Writer. Former designer, teacher and coach.
Integrated content strategist, data-driven creative, function-focused UX explorer.
Wife. Foster parent. Rational idealist.

TECH SMARTS
Microsoft Office (extensive)
Microsoft Sharepoint (extensive)
Google Docs (extensive)
Adobe Creative Suite (extensive but outdated)
Miro (moderate)
Figma (novice)
Mac & PC Platforms