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EMPLOYMENT HISTORY Freelance Copywriter 12.14 - current Erwin Penland | Sr. Copywriter 11.09 - 12.14 As the Sr. Copywriter for the Verizon Sponsorship account I worked along side Creative Directors, Art Directors, Studio Designers, Interactive Designers and Experiential Designers to increase brand loyalty among sports fans. We created cross-media campaigns for Verizon’s overall sponsorship of the NFL, MLB, NHL, NBA, collegiate sponsorships and several Verizon entertainment properties. Specific yearly assignments included campaigns for NFL Mobile, NHL GameCenter and the Verizon INDYCAR app. Messaging was designed to highlight the FANvantages of having the latest technology powered by America's largest 4G LTE Network. We were also responsible for creating and updating a variety of radio spots, digital and print OOH, In-store signage, In-store marketing materials, web content, Direct Mail, Bill Inserts and a variety of regional sweepstakes. As the Sr. Copywriter for the Sears Automotive account I worked together with Account Management, Art Directors and Studio Designers to create projects ranging from In-store & Direct Mail flyers to an in-depth online video project that to-date has over 90K views. As the Sr. Copywriter for the General Motors account I worked in tandem with Art Directors to create new business pitches, an online self-service ad portal for dealers, online marketing materials and data driven direct mail service marketing. Graphic Designer | Art Director 05.02 - 07.07 Accounts history: Beazer Homes, Patricia Resorts, Technical College of the Low Country, St. Andrews School, Benedictine Military School and several restaurant accounts. As a Graphic Designer/Art Director I was responsible for concept creation, layout, client presentations, and supervision of the production process. These were strictly print design oriented positions creating brochures, ads, billboards, environmental signage, newsletters, flyers and more. EDUCATION Savannah College of Art and Design M. F.A. Advertising Design 2009 Gulfstream Aerospace Interactive Marketing Internship 08.08 - 05.09 Savannah College of Art and Design B. F.A. Graphic Design 2002 AWARDS 2013 Silver Regional Addy - Website ScanSource & Motorola | Bootcamp Promotion 2013 Silver Local Addy - Website ScanSource & Motorola | Bootcamp Promotion 2011 Gold Addy - Direct Mail ScanSource & Motorola 2011 Gold Addy - Elements/Special Effects Verizon | Lakers SuperFan Sweepstakes 2011 Silver Addy - Interactive/Microsite Verizon | Lakers SuperFan Sweepstakes |
SUMMARY Conceptual Copywriter with 5 years of agency experience, plus an additional 6 years of experience as a Graphic Designer/Art Director. Passionately addicted to creating conceptual copy for integrated campaigns utilizing both digital and print media. I’m also keenly interested in studying emerging technologies and social media trends for potential advertising opportunities. SPECIALTIES • Radio Scripts • TV/Video Scripts • Social Media • Websites • Email Marketing • Experiential Engagements • Interactive Campaigns • Print and Digital OOH • Digital Signage • B2B • Direct Mail TECH SMARTS Adobe Creative Suite Microsoft Office Keynote Pages Mac & PC Platforms |
